Sometimes you don’t want the budget option — you want the beautiful, powerful, impeccably-made one that’ll last for years. Premium toys (think LELO, Svakom and the like) earn their price with better motors, body-safe silicone, refined design and features that genuinely add something.

Here are the ones we’d happily spend our own money on.

What are you paying for?

Better, quieter, more powerful motors; premium body-safe silicone; thoughtful ergonomics; and features like app control, multiple independent motors and clever charging. On the best toys you can feel the difference — and they tend to last far longer, which softens the price over time.

Is premium worth it?

If you know what you like and use your toys often, yes — a great toy you reach for constantly beats a cheap one gathering dust. If you’re brand new, start simpler and upgrade once you know your preferences.